Chopard has established its own fragrance house, Chopard Parfums, positioning the brand at the forefront of luxury natural perfumery, and appeal to a discerning generation in search of thoughtful, creative and inspiring luxury. By taking full control of its perfumery activities, Chopard ensures its rigorous standards of excellence, creativity and quality can be maintained in this category, and that they are completely in line with the company’s strong ethical values. These new scents radiate happiness and glamour, creating extraordinary perfume experiences which are mindful of our planet and people. At Chopard Parfums, its olfactive and social philosophy are one and the same. The brand aims to follow the highest standards, and champion individuality, nature and positivity—the core values at the very heart of its fragrance universe.