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    Orto Parisi was developed on three main themes that circulated in the nose of Alessandro Gualtieri. First, was the idea of freshness. If to ask “What is freshness?”, Captured by the idea that freshness is something that is still alive, something that is there and that is real, Alessandro decided to develop the new scent collection. Second inspiration of the creations lies in the trip that he took down the memory lane by wanting to enliven and add some personal experiences from his childhood. The third idea behind the concept of Orto Parisi, is the fact that Alessandro wanted to uncap the real smell of life byre-creating the references to the natural body odors in the Orto Parisi perfumes.