Nasomatto, a conjoining of Naso and Matto meaning the crazy nose, is a brand created in 2008 by Alessandro Gualtieri – the Nose behind all fragrances. A rebellious bohemian, Alessandro was enraged with the on - going trends and formulas in perfumery hence wanted to create something different. All his fragrances have no rules - no formulas. They are an expression of his relationship with the ingredients as he chooses each ingredient personally. Each fragrance has a strong story and reflects the customer interpretation or self - expression. With the entire packaging of the fragrance made in Italy, each fragrance reflects its story through its cap and colour of fragrance.